Autoresponders are one of the most important marketing tools that you can have if you are building an online business. In fact, the only thing more important than the autoresponder is your opt-in list! But all autoresponders start out without a list – the list doesn’t exist until your autoresponder mailing list starts filling up with names and email addresses! To get the most from that list and generate passive income, following are the five secret tips you don’t want to miss!
1. Getting Autoresponder Messages To Bypass The Spam Filters
In light of the spam problem, most email clients now have spam filters installed. These filters catch spam email and either move it to a ‘spam folder’ or automatically delete it. After spending a great deal of time laboring over your series of autoresponder messages, it would be a shame to find out that the majority of the messages that are sent out end up in the spam folder, or are automatically deleted as spam! You can avoid this in two ways: First, when anyone signs up to receive information from your autoresponder, have them automatically redirected to a page that gives them instructions for ‘white listing’ you. Email clients have an actual white list where the owner of the email client can add specific addresses that should never be considered spam. The other way to make sure that your autoresponder messages get through the spam filters is to check them using one of the various spam checkers that are available online. These programs are often web based, and free to use. They check your message for words or phrases that commonly trigger spam filters in email clients (you can use http://isnotspam.com/ or http://www.emailspamtest.com/ , just follow the instructions). Don’t send out any autoresponder messages without doing a spam check first! but before anything, you must make sure that the domain that the autoresponder uses isn’t blacklisted by the spam watch groups. If it is, your messages probably won’t make it past the majority of spam filters, no matter how much you check it with spam checkers.
Also remember that there are laws against sending spam. There are even laws that you must adhere to when you send out email that was requested. So no matter what type of email you are sending out, never use your autoresponder to send unsolicited email! Protect yourself from spam complaints in any way that you can.
2. Formatting Autoresponder Messages
Have you received emails that were all broken up? These emails have one or two words on one line, then eight or ten words on the next line. In some cases, one word begins on one line and ends on the next. These emails are very hard to read, and they appear to be very unprofessional. Is this what you want your autoresponder email messages to look like? If not, you need to learn how to format your messages. Start by reading the instructions for your specific autoresponder. Each one operates a bit differently in the way that it handles text. For instance, some autoresponder messages will be messed up if you do put a ‘hard line break’ at the end of each line, while others will be messed up if you don’t! Find out what the right option is for your autoresponder! Because each email client is different, you should not allow any line in your message to exceed 65 characters. This will help prevent lines from breaking up, and it is achieved by hitting the ‘enter’ key at the end of each sixty-five character line. The best way to be sure that your autoresponder messages are delivered in the correct format is to send them to yourself, before you send them to your list!
3. Personalizing Autoresponders Messages
Have you ever walked into a store in your town, and been addressed by name? This has probably happened to you at stores that you frequent often.The shop owner knows your name, and uses it. He remembers you, and he wants you to know that he cared enough about you and your business to remember you. In the offline world, this is just one aspect of customer support. Customer service like this is almost impossible to achieve on the Internet, but some semblance of it can exist when you personalize your autoresponder messages. Autoresponder messages can be set up to address people by their first or last name – or both.In fact, there is quite a bit of personalized information that can be added, depending on the autoresponder that you are using.The information is included in the autoresponder messages by using codes. Each autoresponder will use different codes to insert the information in your messages. You simply write your message, and put the codes where you want the personalized information to appear. For instance, your message may start out with ‘Hello (code for first name)! In this case, the person’s first name will be inserted where that code is. Personalizing your autoresponder messages will most likely improve your response rate. Research has shown that emails that are personalized with the person’s first name are opened more often, and those people are generally more receptive to the contents of the email message. It is usually very easy to do. You write one message, using the codes where you want the personalization, then, no matter who that one email is sent out to, their personal information will appear where the codes are. Of course, the autoresponder must collect the information first. This is done with the use of forms that activate the autoresponder. For instance, if you are giving away a free ebook, and you have your visitor fill out a form with their email address to receive the download instructions for the ebook by email, that form should collect any type of information that you want for personalization – such as a first name, as well as the email address. If that information is not collected, the autoresponder won’t have anything to insert where that code appears in your messages! Take a look around the control panel of your autoresponder, and find out what type of personalization you can add to your autoresponder messages. You may be very surprised at the improved results!
4. Email Courses And Autoresponders
Offering free things to your website visitors is one marketing method that often results in a lot of sales. Free courses that are delivered via email are very popular, and people sign up for such courses on a regular basis to learn more about a topic of interest to them. These courses are best maintained and delivered with the use of autoresponders.An autoresponder can be set up to send out a series of lessons for an email course. The lessons can be set for distribution at specific intervals. You determine how often the lessons for the course are sent to the people who have signed up for it. Email courses are very different from traditional courses,web based courses, or any other type of course. There is no student and instructor interaction. The instructor writes the information out, puts each lesson in an autoresponder series, sets the timing for the lessons, and the rest is automated. You can opt to have lessons delivered daily, every other day, every three days, or any other time frame that you think works best for your email students.Email courses are commonly used to sell products and services. For instance, if you sell widgets, you might develop a course that teaches people how to use widgets or how to care for their widget. Experts agree that an email course can be written for almost any product that you can imagine – if you put enough thought into it.
Start by determining what your course will be about,and how long it should be. If the course should be delivered every other day for two weeks, you know that you would need seven lessons. Write the lessons, and load them in the autoresponder. Set the interval for each lesson, and configure this as normal follow up email sequence to be sent out. You want the lessons to look and sound as professional as possible. Make sure that you run a test first, sending each lesson to yourself. This will allow you to see what your email students will see when they sign up!
5. Tracking Your Email Opening / Response Rate
Also, not having the ability to track responses can cost your online business serious lost. If you can’t track opening and response rates, you won’t have any way to know whether your messages are doing you any good. A good autoresponder will provide the ability to track responses statistics per campaign. If yours doesn’t, you might want to shop for a new autoresponder.