This is the second step in this blog’s series on step by step guide to start a successful home business. While step one talks about finding a need and filling same, this step is about writing sales copy that will help boost sales of your online products and services. In writing such copy, it is important that you stick with a proven formula that ensures most of your click-through results in sales. This formula incorporates certain elements which makes your offer a mouth-watering deal to prospective customers and clients. These elements include the following:
- Target a particular audience
- Create a compelling headline that will arouse your prospective clients’ interest
- Give a description of the problems they can solve with your product or service
- Establish your expertise in the niche
- Include testimonials from customers who have benefited from the use of the product
- Write about the several benefits of your product and how the users can make the most of these benefits
- Make your target readers an offer
- Let them know that your product and services come with strong guarantee
- Create a sense of urgency
- Put up a call to action
No matter how long or short your sales copy is, make sure you let customers know ‘what is in it’ for them. This is an effective way of ensuring more sales in your online business. After all, before you purchase any product or accept any service proposals, you make sure such product or service will benefit you immensely. So, it is time for you to think just like your customers. Enjoy a continuous stream of passive income is only achieved through sustained increase in conversion rate for all online businesses. Now it is time to talk about the techniques you should utilize in crafting that copy that will help you sale your products and services. Listed below are some of the techniques. They are:
Targeting a Given Audience: You have a particular niche you wish to serve through your home business and as such, your writing should target these people, not just every internet user. Knowing them means you already know what they want, which is easily determined through their preferences and habits during site visits. Upon visiting your competitors’ websites, the questions or comments left by the sites’ visitors should give you an idea of their specific needs. Armed with this, write a copy that will address these specific needs and how your products will help in solving those needs or issues. It’s done.
Create a Compelling Headline: At this stage in writing a copy that will help boost your online business, everything might just go wrong if you fail to ‘hit the nail on the head’. This means that instead of just writing something like this: Welcome to Cleazy’s world – the number one solution to your design problems, you can write an attention-grabbing headline by writing thus: Without stress, you can learn how to design your own web page in just 10 easy-to-follow steps, even without knowledge of programming language. Another good example of effective headline is this: Have you been battling with dry and flaky skin with no respite in sight? This guide will show you 101 ways to retain moisture in your skin and retain such skin that is worth flaunting. The difference between the first headline and the last two headlines is that while the first one generalized, the other two were specific about the problem the customer is facing and how they intend solving the problem. Yes, when your headline is specific and relevant, your site visitors would want to find out more about your product.
Write a description: This is another element that should not be overlooked when you are writing a copy that will help you maintain an uninterrupted passive income. You have to write a description of the problem your target customer is having, making sure that this part is written in a way that shows you feel the customer’s pains or inconveniences. Are there any feelings of insecurity and low self-esteem associated with such problem? You should also write about them in the description of the problem.
Establish your Expertise and Credibility: By this time, you already know that you have competitors in your chosen niche of home business. With this at the back of your mind, you should not give chances because any minor slip will send your prospective clients or customers to your competitors’ websites. Let them know you are the real deal by providing your credentials and proving your competence. If you are offering them information products on Weight loss, why don’t you go ahead and show them the credentials that prove you are a qualified Nutritionist. It goes a long way in telling them that you are an authority in your niche and that’s one step closer to closing a deal.
Tell Them Stories: Do you have touching stories that led to your choosing to offer your expertise in the niche? Let your target customers learn about such stories. This is a special way of telling them that there is a human face behind the online business, website and the products they’re being offered.
Include Testimonials: Now talk about building trust in your potential customers. This is where testimonials come in. Do you have customers who have used your products and are satisfied with the results? Write testimonials that are not only specific of the problems and results achieved, the testimonials should be as descriptive as possible. Don’t forget to include the customer’s name and location. This shows your potential customers that they are actually real.
Write About the Benefits and Features of your Product: Your core focus should be on the benefits of the product. So, as an affiliate marketer, instead of only telling them that the stand mixer is designed to cream fat and sugar more efficiently than hand mixers (feature), also let them know that the stand mix does the job in half the time and at the same time, saves their wrists from the stress of holding the hand mixer as the whisk whirls (benefit).
Add a Guarantee: When you give customers guarantee on your products, it will go a long way to help you build a formidable business that will have a significant impact on your passive income Telling them that you solidly stand by the product you offer them reassures them to a large extent.
Create a Sense of Urgency: This is an effective way of making your site readers and potential customers buy your product then instead of later. You can do this by telling them that you have just limited quantity of the particular products left. Another method is telling them that the offer is only for a limited time. This is exactly the nudge most customers need before they can flip their credit cards and make a purchase.
Maintain Proper Formatting: This is another helpful element in crafting copies for your home business. You can incorporate the use of bullet points, subheads, highlights, bolding, plain fonts, light backgrounds and relevant images. All these help your potential customers to easily scan through your copy without straining their eyes or getting confused.
Call to Action: This is the meat of the game. After all the efforts made, it is time to ask the potential customer to act. You can use terms like: To enjoy the many benefits of this product, click here! Another phrase is: Receive a copy of your free ebook, order now! If you fail to include this call to action, you are sure to miss several sales that could have boosted your online business.
In all, your sales copy is a great and reliable means of effectively communication with your prospective clients or customers. For your sales copy to do that job of helping you maintain a reliable passive income stream, ensure that these elements are incorporated in your copy. With this step completed, you should move on to the next step which can be found here.