Congratulations for having come so far with us as you make spirited efforts towards making your home business a success. This is step No. 7 in this blog’s series on 10 steps towards running successful work from home businesses. This step is about promoting your business through article marketing. The marketing effort entails having well-written articles published on various article directories and blogs with the sole aim of driving traffic to your website or a merchant’s site whose products and services you are marketing. Another aim of engaging in article marketing is to establish that you are an expert in your chosen niche.
The more people read your article and get interested, the more chances you are creating for your online business website to receive quality traffic even as its search engine ranking is significantly improved. Unlike a good number of other methods of promoting your website, products and services, article marketing could cost you little or nothing at all. This is especially if you have a flair for writing, have time to carry out the required steps and most importantly, have a good knowledge of how to create optimized content. Not to worry, even though you don’t have these skills, you can still engage in article marketing.
Before we go any further, let’s take a look at the sites you would need to take if you wish to engage in article marketing in order to improve your passive income opportunities. Listed below are those steps you need to take in order to engage in successful article marketing. They are:
Register with reputable article directories:
These article directories are free to register on. There are many of them online and all you need to do is:
- Sign up
Provide your personal information including full names, username, password, email address etc
- Confirm your email
Update your profile. This is done by writing a compelling bio and uploading a professional picture to show your readers that it is actually a human that is behind those well-written articles and product offers.
To find good directories where you can post your articles, it’s recommended to use search engines and look for keyword “article directories”, “free article directories”, “list of article directories” or any related combination. Following is a small list of directories I found interesting, but you can look for more as suggested:
Search and choose article titles:
It is important you understand that the titles/headline you choose for your articles should be such that will attract readers and at the same time, improve the chances of the articles being on top results of the various search engines. As such, you should dedicate adequate time and effort towards picking out your article titles, making sure they are not only short and catchy, but also SEO-friendly. In order to make the most of this step, there are lots of free online tools that will help you create articles that will improve your home business. One of such free tools is Google Adwords Keyword tool , or the other free tool http://keywordtool.io .This particular tools helps you to carry out researches on the right keywords to include both in the title of your articles and the body of the articles. For example, if you are marketing home improvement products and services, and you want to write an article on de-cluttering homes, it is necessary that the keyword terms are placed at the starting of the title instead of placing them at the end of the title. If your keyword research shows that web users use the term “how to de-clutter a home”, your title should read thus: “How to De-clutter a Home: 5 Fun Tips and Tricks”. This will work better than “5 Fun Tips and Tricks on How to De-clutter a Home”. You can also base your article titles on questions posed by potential customers, these questions can be those posted in forums or through a related website’s FAQs.
Write high quality and unique articles:
The actual work has just begun. It is time to compose all the gathered information into compelling and informative articles that will go a long way to improve the visibility of your online business on the internet. Whether you choose to write these articles yourself or you hire the services of a creative writer to do the task for you, certain elements have to be incorporated into the writing process. These elements include the following:
- Opening paragraph
- Body of article
- Closing paragraph
In implementing these elements, the opening paragraph should start with attention-grabbing opening statement. The body itself should be broken down into 3-5 sentence paragraphs addressing the ideas that will support your opening statement. The closing paragraph is where you briefly summarize your article and include a subtle but compelling call-to-action to move your reader into clicking, and possibly, making a purchase. Note that writing a good content need practice, and you must exercised to get better and better. For a start you can write about yourself, your feeling, but in such a way to inform, inspire and interact with your readers! Always keep that in mind.
Publish the articles:
This next step in your article marketing effort towards increasing your passive income stream should be done after the article has been proof-read and edited. Depending on the directory you are publishing on, the position of your author bio would likely vary. While some directories would place your bio towards the end of your written article, others would create “resource boxes” where your bio is automatically displayed with each published article. This author bio usually contains backlinks that will take readers to your website and continually improves your website’s traffic and visibility.
Promote the written articles:
There are several ways through which you can promote your articles. The first method is publishing snippets of your articles on your website. If for example you are promoting certain cook wares, you can place a summary of the article you wrote on “Chinese Fried Rice Recipe: 2 ingredients you should not substitute”. These should be posted on the product pages for these products and believe me, you will get your visitors engaged and the more engaged they are, the higher chances they would make one or more purchases. Certainly good for your home business. The second method is sharing your articles on the various social media on which you maintain a presence. Tag some of your closest friends so that their own friends will see the article links too.
You can even go a step further by guest-posting on relevant blogs. Make sure that these blogs are in your niche and with high traffic. If a given blog accepts guest posts and is ready to feature you as one of its guest poster, make sure you give it your possible best shot. Write killer posts with your author bio and links included at the end of the post. These steps towards improving your online business might seem cumbersome but if you really enjoy the niche you have chosen for your business, you are sure to have fun carrying out these procedures. Following are some blog accepting posts, but again you can find more on search engines if you take some time to look:
One thing that I have to point out is this: Don’t go for article spinning. Gone are those days when articles appear on the search engines based mainly on the use of keywords. This time, it is more about articles that make meaning, not just to your human audience, but to the search engines as well. Although article spinning will save you money but at the end of the day, it would hurt the efforts you have been making towards creating reliable passive income stream so much that investing in original and unique articles would be the wisest thing to do. As soon as you are through with this step, it is time to move on to the step 8 of the series which can be found on this page.